In 2007, Obey Clothing launched the OBEY Awareness campaign. The purpose of the program was two-fold: first to educate people on issues and causes the OBEY family thought were important and second to raise money for theses causes. The scope of the effort is constantly evolving as OBEY Awareness expands to support new issues and organizations. Every season OBEY Awareness looks to bring new projects under it's umbrella while maintaining a full level of commitment to the causes they already serve. All profits from the sale of OBEY Awareness products are directly donated to non-profit charities.

 

Feeding America is the nation's leading domestic hunger-relief charity. The mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

 

Each year, the Feeding America network provides food to more than 37 million low-income people facing hunger in the United States. There are more than 200 food banks that serve all 50 states, the District of Columbia and Puerto Rico, securing and distributing nearly 3 billion pounds of food to hungry Americans annually.