Estevan Oriol began his career in the entertainment industry in the late 1980's as a club bouncer at several of Los Angeles' most popular Hip Hop clubs and infamous Hollywood hangouts. It was at these clubs that Estevan first linked up with his Soul Assasin brothers from South Gate, Cypress Hill. Eager to expand his knowledge of the business Estevan took a job as tour manager for the rap group House of Pain in 1992.
It was in 1992 that Estevan first ventured into the clothing industry. He and Everlast, then the front man of House of Pain, began Not Guilty clothing and specialized in t-shirts and hoodies. Soon after, Estevan ventured out on his own creating the Scandalous line based on his experiences as a DJ.
In 1995 Estevan took up photography, cataloging the outrageous experiences he was having out on tour. When off tour, he began to take pictures of his homies from the neighborhood. He soon discovered that he had a gift of capturing the raw essence of street life with his photography. Estevan took the opportunity seriously and within a short time, he became featured in dozens of magazines world wide including The Source, Details, Vibe, The Fader and Rolling Stones.
In addition to being CEO of Joker and his full time career as a photographer. Estevan still finds time to direct music videos for such groups as Cypress Hill, D12, Linkin Park, and Blink 182. He also has dones several international videos for groups in Japan and throughout Europe.