Alphanumeric - Keys Men's Shirt, White

100% Cotton

 

Features a front side screen print design.

 

Originally launched in 1998, Alphanumeric "EnvironMental Protection Company" (a#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern street wear. a# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, a# utilized an educational-based ad campaign. The concept behind the brand name "Alphanumeric" is to combine letters (alpha) and numbers (numeric), to communicate a world wide message.